Senior Marketing Manager - Digital Core Modernization

PwC is a leading professional services firm, and they are seeking a Senior Marketing Manager - Digital Core Modernization to drive revenue growth and enhance brand visibility. The role involves utilizing market research and digital marketing strategies to engage clients and achieve organizational targets, while also coaching and developing high-performing teams.

Responsibilities:

• Leading strategic marketing initiatives to drive revenue growth and enhance brand visibility
• Developing and executing creative campaigns that align with the firm's services and market presence
• Conducting market research to identify opportunities for capturing new business and engaging clients
• Analyzing campaign performance to optimize marketing strategies and validate brand consistency
• Utilizing CRM software and digital marketing tools to reach target audiences and foster customer loyalty
• Collaborating with cross-functional teams to develop comprehensive marketing strategies and promotional plans
• Coaching and motivating teams to solve complex marketing challenges and deliver quality results
• Applying systems thinking to identify underlying market trends and opportunities for growth
• Crafting and conveying impactful messages that tell a holistic story and resonate with stakeholders
• Directing teams through ambiguous situations, demonstrating composure and strategic questioning
• Initiating open and honest coaching conversations to develop high-performing, diverse, and inclusive teams