Senior Manager, Product Marketing

Role Overview

• Develop and own comprehensive go-to-market strategies for AssistRx’s patient-support and specialty-pharma solutions, including product positioning, messaging architecture, and enhancement and launch planning
• Lead cross-functional product launch planning and execution, coordinating timelines, deliverables, and launch readiness across Product, Sales, Client Success, and Operations
• Define and maintain buyer personas and customer journey maps to inform product positioning and campaign strategy
• Analyze competitive landscape, customer insights, and emerging market trends to inform positioning and identify whitespace opportunities that drive differentiation
• Partner with Health Policy Analyst on regulatory, payer, and market access trends in specialty pharmacy and patient-support services to ensure messaging reflects current market dynamics
• Working with the Proposals and Sales Enablement team, leverage win/loss analyses for actionable recommendations for Sales, Product, and leadership
• Build and maintain a robust sales enablement library, including decks, collateral, battle cards, and product narratives to empower the commercial team with differentiated, audience-specific messaging
• Develop and deliver training programs that increase the commercial team’s product fluency and confidence in positioning AssistRx solutions
• Partner with Sales and Business Development leadership to align enablement programs with pipeline development goals and client engagement strategies
• Partner with Marketing and Communications to develop integrated, high-impact content programs, including white papers, case studies, solution briefs, landing pages, videos, and thought-leadership campaigns that support demand generation and brand authority
• Ensure all product marketing content and messaging meets compliance and regulatory standards within healthcare and pharmaceutical environments
• Oversee messaging frameworks and brand voice guidelines for AssistRx solutions to ensure consistency and clarity across all market-facing materials
• Serve as a critical marketing liaison to Product Management, translating roadmap priorities into market-ready narratives and ensuring customer and competitive insights inform product decisions
• Lead cross-functional alignment across Product, Sales, Client Success, and Data & Reporting teams, driving shared understanding of market positioning and commercial priorities
• Influence without direct authority across senior stakeholders, advocating for customer-centric positioning and evidence-based marketing investments
• Establish and track KPIs to evaluate product marketing effectiveness, including adoption metrics, sales enablement utilization, pipeline influence, and campaign ROI
• Leverage CRM, marketing automation, and analytics platforms to generate insights that optimize go-to-market execution and demonstrate marketing’s commercial impact
• Manage agency relationships and external partners supporting product marketing deliverables, ensuring quality execution, on-time delivery, and return on investment
• Manage project timelines, budgets, and resource allocation to ensure efficient delivery of product marketing programs in alignment with organizational priorities
• Mentor and guide marketing team members supporting product marketing initiatives, fostering a culture of accountability, curiosity, and continuous improvement
• Support executive communications and thought leadership initiatives that elevate AssistRx’s visibility and authority within the specialty pharmacy and healthcare technology space

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 8+ years of progressive experience in product marketing, healthcare marketing, or commercialization roles, preferably within healthcare, pharmaceutical, life sciences, or other regulated industries
• Demonstrated success in developing and launching go-to-market strategies for complex software or service-based products
• Proven experience leading cross-functional initiatives and influencing senior stakeholders in matrixed organizations
• Experience operating within regulated environments requiring compliance review processes
• Equivalent combination of education and relevant experience may be considered
• Strong strategic planning and execution capabilities with a bias toward measurable outcomes
• Exceptional storytelling, writing, and presentation skills; ability to translate complex technical capabilities into compelling client value
• Deep experience with product positioning, messaging architecture, and sales enablement program design
• Strong analytical mindset with experience leveraging competitive intelligence, customer research, and performance data to drive strategy
• Proficiency with marketing automation, CRM, and analytics platforms (e.g., Salesforce, HubSpot)
• Strong business acumen and understanding of B2B marketing dynamics in healthcare or life sciences
• Demonstrated leadership, collaboration, and cross-functional stakeholder management skills
• Ability to manage multiple priorities and deliver results in a fast-paced, high-growth environment
• Experience in specialty pharmacy services, patient-access programs, or pharmaceutical commercialization (Preferred)
• Familiarity with patient hub, hub services, or specialty distribution market dynamics (Preferred)
• Experience supporting executive visibility and thought leadership platforms (Preferred)
• Exposure to media relations, public relations strategy, or integrated brand campaigns (Preferred)
• Change management or organizational transformation experience (Preferred)

Benefits

• Competitive pay structure,
• Matching 401(k) with immediate vesting,
• Medical, dental, vision, life, & short-term disability insurance,
• Paid time off and eight (8) paid holidays throughout the calendar year,
• Through proven success, motivation, and team work, potential for growth and promotions within the organization.