Manage a portfolio of social commerce brands on TikTok Shop, overseeing launch, activation, and ongoing marketplace performance.
Own the day-to-day running of brand shops, including product setup, merchandising, samples coordination, and operational execution.
Build and organize scalable workflows for shop management, affiliate coordination, creator sampling, and campaign execution.
Partner with sales and marketing teams to align social commerce initiatives with broader commercial goals and identify opportunities for brand growth.
Develop go-to-market strategies and onboarding frameworks for brands entering TikTok Shop and other emerging social commerce channels.
Identify and prepare brands for social commerce activation, supporting both the conversion of existing clients and the launch of new brands.
Collaborate cross-functionally with legal, compliance, finance, and operations teams to establish processes and best practices for an evolving channel.
Serve as the internal expert on TikTok Shop and social commerce trends, educating stakeholders and helping shape internal strategy.
Monitor platform, creator, and affiliate trends to inform channel strategy and improve performance.
Support the buildout of future team structures and operating models as Pattern expands its social commerce offering.

Hands-on experience in social commerce, TikTok Shop, influencer marketing, creator partnerships.
Strong understanding of how to launch and manage brands within TikTok Shop, including affiliate and operational workflows.
Commercial mindset with the ability to identify growth opportunities, build business cases, and drive revenue through emerging channels.
Experience working in fast-paced, ambiguous environments and building new processes or programs from scratch.
Ability to work cross-functionally and influence stakeholders across multiple teams and functions.
Strong project management, organizational, and communication skills.
Deep familiarity with the creator economy, affiliate ecosystems, and social commerce trends.
Experience at TikTok, within a specialist social commerce agency, or in a similar marketplace management role is strongly preferred.

Social Commerce Manager

Key skills