Launch and manage campaigns across Google Ads, Meta Ads, Microsoft Ads, and Reddit Ads
Conduct weekly search term reviews, targeting audits, and bid adjustments
Monitor campaign performance via internal dashboards and native platform reporting
Implement optimizations following reporting cycles and client calls
Lead account audits for new clients and drive setup improvements
Clearly convey campaign performance, insights, and recommendations to clients
Translate complex data into compelling narratives that non-technical stakeholders can act on
Participate in client calls and contribute strategic input to improve results over time
Build trust with clients through consistent, proactive communication
Pull and consolidate performance data across platforms and dashboards
Prepare and present accurate, insightful client-facing reports
Maintain weekly status documents and ensure data consistency across accounts
Keep client folders organized with up-to-date reports, campaign plans, and creative assets
Support internal workflows related to campaign tracking and delivery

Great hands-on experience managing paid media campaigns
Required platform experience: Google Ads, Meta Ads, Microsoft Ads, and Reddit Ads
Strong command of PPC fundamentals — targeting, bidding strategies, match types, and optimization levers
Excellent written and verbal communication skills — able to clearly present ideas, results, and recommendations to clients
Proven ability to connect campaign performance to business outcomes and drive meaningful improvements
Highly organized, deadline-driven, and precise in your work
Self-sufficient in a remote environment while remaining collaborative and communicative

PPC Strategist

Key skills