Own the interpretation and application of Marketing Mix Models (MMM), translating model outputs into clear, actionable business recommendations.
Partner with marketing and category leaders across APJ to shape budget allocation, media strategy, and investment decisions.
Work closely with data scientists to validate model outputs, challenge assumptions where needed, and ensure results are robust, credible, and business-ready.
Adapt insights to diverse APJ market conditions, accounting for differences in media ecosystems, data quality, and business priorities across China, India, Japan, and Australia.
Synthesize complex analytical outputs into clear narratives that drive action.
Evaluate marketing and commercial investments using MMM outputs and complementary measurement approaches.

3–6 years of experience in marketing analytics, MMM, consulting, or a related field
Hands-on experience with MMM (building, interpreting, or deploying models)
Strong understanding of core concepts such as incrementality, adstock, saturation curves, and ROI measurement
Proven ability to influence decision-making in a complex, matrixed organization
Strong understanding of the 4Ps (Product, Price, Place, Promotion) and how they drive business performance
Strong problem-solving skills with the ability to work with complex datasets and derive actionable insights
Excellent verbal and written communication skills
Strong proficiency in Excel (required)
Experience with SQL and/or Python/R preferred
Ability to work effectively in cross-functional teams across regions
Strong project management and organizational skills in a dynamic environment.
Bachelor’s or Master’s degree in Business Analytics, Data Science, Economics, Statistics, or a related discipline

Marketing Mix Modelling Analyst – APJ Region

Key skills