Business accountability for commercial (Omni Channel) consumer/patient data strategy function
Collaborate with data scientists, brand marketing teams, commercial functions, field force teams, BI & Analytics, Digital, and agencies to define and execute the vision and data strategy in alignment with the business strategy
Contribute to commercial data strategy and modernization (Diamond ODH/Clean Room, etc.) of data management capabilities
Lead vendor onboarding (data contracts, compliance requirements, etc.) and vendor performance management
Lead the compliance and data tokenization strategy and implementation for DTC measuring efforts
Lead data quality management strategy
Lead metadata and tagging taxonomy management strategy and tool selection

BS – Data Science, Business or related field – required
8+ years of experience with pharmaceutical commercial data management with the emphasis on consumer/patient data sources – preferred
Ability to understand the big picture and translate business strategy into data strategy
2+ years of experience in supporting data scientists on data management capabilities in producing AI Ready datasets and in Clean Room solutions (Ex: LiveRamp)
2+ years of experience in supporting digital marketing campaigns, digital data vendor contracting and pharmaceutical sales and marketing data sources
Knowledge of and/or experience in pharmaceuticals sales operations; understand how data is applied in a pharmaceutical commercial operations context
Understands the basic principles of data management, data processing, data governance and date stewardship (data quality)
Strong communication skills, including the ability to communicate the data management subject matter to a non-technical/unfamiliar internal customer.

Director – US GTM – Consumer/Patient Data Strategy

Key skills