Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.

4–7 years of B2B SaaS marketing experience (preferred).
Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
Strong project management and campaign execution skills.
Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
Strong understanding of pipeline generation, campaign performance and marketing ROI.
Comfortable working across Enterprise, Mid-Market and SMB segments.
Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
HubSpot and Salesforce experience preferred.
Strong written and verbal communication skills.
Bachelor’s degree in Marketing, Business or related field preferred.

Customer Growth & Field Marketing Manager

Key skills