Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.)
Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content
Use Canva (and provided templates) to produce on-brand graphics and posts
Write engaging captions and copy that align with each client's brand voice
Maintain a consistent content calendar across accounts
Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities
Set up new ad campaigns and creative as directed
Ensure content and creative assets are properly uploaded and live
Pull performance reports from Meta, Google, and other platforms
Compile KPI summaries using AI tools and/or existing reporting templates
Track key metrics and flag notable trends to Rachel on a regular basis
Assist with general admin and workflow coordination across client accounts

Strong understanding of social media platforms and what performs well organically
Proficiency in Canva — able to work within templates and maintain brand consistency
Clear, engaging writing skills — captions, copy, and outreach emails
Familiarity with Meta Ads Manager and Google Ads (campaign setup and monitoring)
Highly organised with strong time management across multiple accounts
Available Mon–Fri, 10 AM – 2 PM Eastern Time
Experience with Adobe Illustrator, Photoshop, or other professional design tools (Nice-to-Have)
Background in multi-client or agency environments (Nice-to-Have)
Experience pulling and formatting marketing KPI reports (Nice-to-Have)
Familiarity with scheduling tools (Later, Buffer, Hootsuite, or similar) (Nice-to-Have)

Social Media Manager – Marketing VA

Key skills