Key skills
AIMLAnalyticsCRMAgileCommunication
About this role
Role Overview
- Deeply understand HP’s product and services data ecosystem in order to leverage existing capabilities and define new requirements for future experiences
- Balance the strategy, governance, and implementation of anything data related, and facilitate the conversations between all impacted stakeholders
- executives, engineers, analysts, product teams, and external customers.
- Collaborate closely with the CRM, product and service teams to define data and functional requirements to deliver personalized experiences across all communication touchpoints.
- Apply your knowledge of AI and ML to define data products, schemas and models to automate customer experiences that can scale.
- Translate the requirements of large data initiatives into smaller, agile based stories that can be delivered in increments and then working to allocate resources for each initiative.
- Define a roadmap that defines the data requirements for new feature development that incorporates the needs of customers and the business.
- Understand the customer’s experience by continually immersing yourself in feedback and sentiment data to map out data personas and consumer profiles.
Requirements
- Recommended Data Science or Engineering Degree
- MBA or business degree desired
- Ideally 10+ years of total experience with 5 years of experience in data product marketing/management
- Expertise in data science, data manipulation visualization and predictive analysis
- Strong foundation in analytics and metrics, and development of data schemas
- Experience in segmentation and targeting strategies across multichannel ecosystem
- Understanding of current data and privacy policies and how it impacts customer engagement strategies
- Working knowledge and experience with semantic / knowledge graph technologies
- Strong organization skills are a must to ensure that all tasks are completed to the appropriate deadline
- Ability to multitask and organize both your time and the schedule of the project, as you will often work on various projects and with multiple people at once
- Demonstrated knowledge of general marketing function either through education or work experience.
Benefits
- Equal Opportunity Employer (EEO)