Senior Digital Portfolio Manager

Role Overview

• Lead the IRC ECD digital portfolio in MENA
• In coordination with the Deputy Project Director for Content and Delivery and the technical team, develop the strategic direction, planning, and management of IRC's ECD digital portfolio in MENA, including social media channels, chatbot platforms, mobile applications, and the website.
• Ensure that all digital products and channels are aligned with IRC’s mission and goals, audience needs, program priorities, and global, regional and country programs growth objectives.
• Identify opportunities to improve, expand, integrate, or adapt digital products based on user insights, program needs, regional and country-level partner priorities, and performance data.
• Support decisions on which digital products should be maintained, scaled, improved, or phased out.
• Promote the digital portfolio to country program teams and partners, train them on using the products, update them about changes to the products.
• Ensure alignment with IRC and project specific branding guidelines across the digital products.
• Manage digital strategy, growth, and audience engagement.
• Lead the development and implementation of digital growth strategies to increase the reach, engagement, and use of IRC's ECD digital platforms and products in MENA.
• Oversee social media and digital marketing strategies, including paid campaigns, audience targeting, community engagement approaches, and growth experiments.
• Monitor digital trends, platform changes, and audience behaviors, particularly among vulnerable, displaced, and underserved communities in the region.
• Guide the team in testing and optimizing campaign approaches, content formats, and outreach strategies to improve visibility, engagement, and impact.
• Define and track key performance indicators across the digital portfolio, including reach, engagement, retention, product usage, conversion, and campaign performance.
• Oversee regular analysis of social media, website, chatbot, mobile app, and campaign data to identify trends, risks, and opportunities.

Requirements

• Bachelor’s degree in Education Technology, Computer Science, Communications, Digital Media, or a related field.
• 6+ years of experience in digital product management, social media management, growth marketing, or a related role, ideally within the nonprofit or education sector.
• A strong understanding of user experience and design principles.
• Familiarity with analytics tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics) and growth tactics such as A/B testing and content experimentation.
• Excellent written and verbal communication skills, with experience crafting compelling, mission-aligned messaging.
• Strong project management skills and budget tracking, with the ability to manage multiple priorities and adapt quickly to changing needs.
• A record of vendors and partners’ management and coordination.
• Collaborative mindset, with experience working cross-functionally and coordinating with diverse teams, ideally across regions.
• Passion for early childhood development and an understanding of caregiver needs in this context.
• Highly Creative and Self-motivated: Ability to think outside the box, bring fresh ideas, and take initiative without constant direction.
• Strong Problem-solving Skills: Ability to handle challenges and come up with strategic solutions that drive results.
• Excellent Arabic and English skills (written and spoken).

Benefits

• Health insurance
• Professional development opportunities