About this role

Drive regional business development for new products
Translate launch goals into actionable country plans with clear targets
Identify, secure, and successfully convert initial early adopter and reference accounts
Coordinate with internal teams (Marketing, Applications, Service, Supply Chain) to ensure comprehensive readiness, training, and smooth go-live execution for product launches
Collaborate with Marketing to equip country sales teams with essential tools, value propositions, and support for priority NPI deals
Capture structured market feedback to influence product roadmap, pricing, and go-to-market strategies
Drive the transition from pilot wins to repeatable, scalable adoption across countries

Possess a bachelor’s degree in Business Administration, Marketing, Finance, or a related scientific or technical field
8+ years of experience in business development, strategic sales, or product commercialization
Proven track record of launching and scaling new products in diagnostics, medtech, or life sciences
Fluency in English is required; additional EMEA languages are a plus
Must be able to travel within the EMEA region.

Business Development Manager – New Products

Key skills