Own and optimize paid acquisition strategy across key channels
Manage and execute campaigns within Meta Ads Manager and Google Ads Manager
Build and test conversion-focused funnels tied to Shopify product and collection pages
Coordinate with Shopify product feeds and dynamic product ads
Analyze campaign performance and optimize toward CPA/CAC efficiency
Partner with internal teams on landing pages, product pages, and offers
Own lifecycle strategy across email and SMS channels for the Shopify store
Build, manage, and optimize flows in Klaviyo
Monitor and report on performance across the full funnel: acquisition → conversion → retention

3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
Direct, hands-on experience operating Shopify (or Shopify Plus) stores
Strong hands-on experience with Meta Ads Manager
Google Ads Manager (Search, Shopping, PMax)
Klaviyo email + SMS, deeply integrated with Shopify
Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
Experience building segmentation strategies and automated flows that drive measurable CLTV gains
Strong analytical mindset

Lifecycle Marketing Contractor – Acquisition, Retention

Key skills