The Event Experiences Marketing Manager (FFF) supports and implements all strategic deliverables prescribed by the Experiential Marketing Manager (FFF) based in Zurich.
This includes developing, supporting, and delivering innovative and best-in-class FFF deliverables and other experiential marketing activations that might be developed.
The core deliverable is to lead the strategic and commercial development and positioning of the FIFA Fan Festival™ across Host Cities of the FIFA Women’s World Cup Brazil 2027, focusing on the commercial, promotional, brand, entertainment, and partner and stakeholder integrations.
Working closely with internal and external stakeholders, the manager will help shape the narrative, drive partner and government integration, and develop innovative fan engagement in line with FIFA’s strategic objectives from a local perspective.
This role and team will work in tandem with the Special Events team at FIFA27, who hold accountabilities for all operational elements of the FFF.
However, on a day‑to‑day basis, the Strategy and Operations teams will operate and be perceived as one unified team.

4+ years’ experience in marketing, event management, or relevant client account management
Proven relevant experience in similar position or another relevant role
Experience working in a multi-national, multi-cultural, and multi-stakeholder environment
Appreciation and understanding or sport and the role it plays in marketing, fan engagement and popular culture
University degree in a marketing discipline, or business administration with major in a relevant field (desired)
Proficient in Office 365
Excellent knowledge of MS Teams, SharePoint/One Drive, Monday.com
Flexible, adaptable, proactive, attention to detail, and constantly striving for excellence
Multi-tasker with excellent organizational skills and time/priority management
Excellent oral and written communication skills
Stress resilient and able to work to immovable deadlines
Excellent stakeholder and network management skills, including understanding and awareness of cultural nuances and communication needs for different stakeholders
Comprehensive understanding of entertainment, major events and fan entertainment understanding
Diplomatic and comfortable handling conflicts in a positive and objective manner
Team Player and Adaptability with strong teamwork abilities and willing to go the extra mile

Event Experiences Marketing Manager – FIFA Fan Festival

Key skills