Event Marketing Manager

Role Overview

• Support the creation and implementation of strategic, high impact, end-to-end marketing campaigns to meet and exceed the objectives of the Tournament
• In line with the wider FIFA27 and FIFA Zurich teams, define and manage comprehensive GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms, BI, and brand teams) to support strategic goals to drive awareness, attendance, engagement and retainment
• Liaise directly with internal and external tournament stakeholders as required including Host Cities and Stadiums, Commercial Partners, and Official Media Partners and Licensees to amplify campaigns.
• Support the development of cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit
• Create and circulate relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholder’s needs as required
• Implement influencer strategies in support of marketing objectives. Including mapping of influencers/ambassadors/legends/celebrities and identified events and potentially on-site management/support
• Ad-hoc support of additional workstreams in relation to event marketing needs which may include contact/planning/liaising with football clubs or participating member associations (PMA’s)
• Co-Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns
• Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture
• Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.

Requirements

• Related bachelor’s degree or a similar level of higher education.
• 5-7 years’ proven experience delivering major brand and marketing plans, and favourable to hold experience with sport's governing bodies, LOCs and, or sports and entertainment rightsholders
• Deep familiarity and understanding of the dynamics of football
• Well-connected with existing connections with Key Stakeholders, Partners (Qualified Clubs, Leagues, Associations)
• Experience in Brand Marketing and Marketing Operations, Communications, Events
• A passion for football
• Proficient in MS Office (Excel, Word, PowerPoint), planning software and online collaboration tools (Monday.com)
• Fluent in English and Portuguese
• Right to work in Brazil.
• Ability to re-locate to Rio de Janeiro.

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development
• Bonuses