Support the creation and implementation of strategic, high impact, end-to-end marketing campaigns to meet and exceed the objectives of the Tournament
In line with the wider FIFA27 and FIFA Zurich teams, define and manage comprehensive GTM multi-channel marketing plans (in close liaison with the digital marketing, ticketing, comms, BI, and brand teams) to support strategic goals to drive awareness, attendance, engagement and retainment
Liaise directly with internal and external tournament stakeholders as required including Host Cities and Stadiums, Commercial Partners, and Official Media Partners and Licensees to amplify campaigns.
Support the development of cross cultural and sector tactical and long-term strategical promotional partnerships with partners and third parties for mutual benefit
Create and circulate relevant briefing, publishing plans, planning, valuation, tracking and final reporting documents related to marketing stakeholder’s needs as required
Implement influencer strategies in support of marketing objectives. Including mapping of influencers/ambassadors/legends/celebrities and identified events and potentially on-site management/support
Ad-hoc support of additional workstreams in relation to event marketing needs which may include contact/planning/liaising with football clubs or participating member associations (PMA’s)
Co-Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns
Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts to ensure amplification and data capture
Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities.
Requirements
Related bachelor’s degree or a similar level of higher education.
5-7 years’ proven experience delivering major brand and marketing plans, and favourable to hold experience with sport's governing bodies, LOCs and, or sports and entertainment rightsholders
Deep familiarity and understanding of the dynamics of football
Well-connected with existing connections with Key Stakeholders, Partners (Qualified Clubs, Leagues, Associations)
Experience in Brand Marketing and Marketing Operations, Communications, Events
A passion for football
Proficient in MS Office (Excel, Word, PowerPoint), planning software and online collaboration tools (Monday.com)