Digital Communications Specialist

Role Overview

• Create original, compelling digital content (graphics, photos, short videos, motion graphics, copy, memes, and toolkits) for social media, email, and other digital platforms that align with CIPC’s mission and campaign.
• Develop and maintain a consistent, values-driven digital communications language that centers immigrant dignity, racial justice, and movement-building.
• Collaborate with the Supervising Digital Communications Manager to plan and execute content calendars aligned with CIPC’s advocacy, organizing, and fundraising priorities.
• Grow CIPC’s digital audience across platforms by producing shareable, engaging content that reaches new supporters.
• Engage with followers and supporters online to build relationships and foster a sense of community and belonging.
• Monitor platform trends and adapt content strategies to maximize reach, engagement, and supporter growth.
• Produce content in a rapid-response manner to support advocacy campaigns, legislative fights, and moments of political urgency.
• Work closely with Policy and Organizing teams to translate complex policy issues into accessible, action-oriented digital content.
• Support and drive digital actions such as petitions, call-in days, rallies, and virtual events through compelling digital content and storytelling.
• Play a key role in planning and executing digital fundraising campaigns, including email appeals, social media fundraising pushes, and peer-to-peer efforts.
• Collaborate with the Development and Communications teams to create donor-facing content that highlights impact, urgency, and movement wins.
• Track and analyze performance metrics (engagement, growth, clicks, conversions) to inform digital content strategy and improvement.
• Assist with reporting on digital campaign outcomes and fundraising performance.
• Use data and feedback to refine content approaches and audience targeting.
• Coordinate closely with Communications, Organizing, and Development staff to ensure alignment across campaigns.
• Represent CIPC’s digital organizing work in internal meetings and cross-departmental planning.
• Represent CIPC at organizational events, actions, and convenings as appropriate.

Requirements

• Minimum of 2 years of experience in digital media, content creation, digital organizing, social media, communications, or related fields.
• Advanced proficiency in tools such as Canva, Adobe Creative Suite, or similar content creation platforms preferred.
• Experience with email and digital fundraising platforms (e.g., Action Network, EveryAction, Mailchimp).
• Demonstrated commitment to immigrant rights, racial justice, and economic justice.
• Strong storytelling and writing skills, with the ability to create compelling, concise content for online audiences.
• Photography, livestreaming and video production experience is a plus.
• Experience creating content for social media platforms (e.g., Instagram, TikTok, Twitter/X, Facebook) and email campaigns.
• Experience supporting or executing digital advocacy or fundraising campaigns preferred.
• Strong organizational skills and ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to work collaboratively across teams and incorporate feedback.
• Familiarity with social media analytics platforms (e.g. Hootsuite, Sprout Social, Buffer, etc.) to inform strategy.
• Proficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, or Arab communities is a plus.
• Ability to work occasional evenings and weekends and travel as needed.

Benefits

• Paid medical, dental, vision, and life insurance (100% of employee premium; 75% for dependents)
• 3% employer contribution to 401(k) retirement plan
• Commuter benefit or paid parking access
• Monthly reimbursement for cell phone and internet usage
• $1,500 annual professional development allowance
• 4-week paid sabbatical after 7 years of service
• Generous paid time off policy
• Up to 26 paid holidays annually (including summer and winter collective breaks)
• Vacation accrual: Year 1: 10 days After Year 1: 15 days After Year 4: 20 days
• 6 personal days per year