Group Product Manager – Messaging

Role Overview

• Set the vision, strategy, and roadmap for Messaging capabilities spanning audience reach, governance, campaign automation, and emerging engagement surfaces
• Lead and support a group of Product Managers building scalable platform solutions that evolve Messaging from operator-configured execution into intelligent, value-informed decisioning
• Drive the governance layer for Spotify’s messaging ecosystem by defining how competing business objectives — including conversion, engagement, retention, and upsell — are balanced across channels and user segments
• Lead the development of message classification systems, cross-domain signal integration, and attribution frameworks that enable continuous learning and optimization
• Build and protect audience reach through push notification recovery, opt-in optimization, and expansion into new off-platform channels such as WhatsApp
• Establish observability, monitoring, and alerting capabilities that make messaging performance visible to operators, stakeholders, and leadership
• Partner closely with engineering, design, and insights teams to deliver high-impact platform capabilities with speed and quality
• Collaborate with Growth, R&D, Content, and Marketing stakeholders to align priorities, governance principles, escalation paths, and messaging best practices
• Champion platform thinking across teams by promoting reusable capabilities, enforcing standards, and reducing structural limitations tied to manual configuration
• Inspire teams with a clear product vision while staying close enough to execution to remove blockers and drive meaningful outcomes

Requirements

• You have experience building or leading messaging products at consumer scale, ideally in environments where multiple business teams compete for shared user attention
• You have led product strategy end-to-end, from defining vision through execution and measurable business impact
• You are experienced navigating ambiguity and connecting governance, infrastructure, and user experience initiatives into a clear strategic direction
• You know how to use experimentation, user research, attribution modeling, and market insights to inform product decisions
• You have experience building platform products that support both internal operators and external user experiences
• You understand the balance between business optimization and protecting user experience, and can design systems that support both
• You collaborate effectively across product, engineering, design, insights, legal, and executive stakeholders
• You communicate clearly and can adapt your storytelling to audiences ranging from engineers to senior leadership
• You support and grow high-performing Product Managers by creating clarity, momentum, and accountability
• You are comfortable diving into details when needed to unblock teams and accelerate execution
• You bring a thoughtful perspective on how AI can improve workflows, product thinking, and decision-making responsibly
• You care deeply about building durable, long-term value over short-term optimization.

Benefits

• Flexible working hours
• In-person collaboration opportunities