Sr Product Manager - Coronary

Johnson & Johnson is a leader in healthcare innovation, focusing on complex disease prevention and treatment. They are seeking a Sr. Product Manager for Shockwave Medical to drive product campaigns and increase the market penetration of Intravascular Lithotripsy in existing markets while collaborating with various teams to ensure project success.

Responsibilities:

• Develop and execute comprehensive global & US strategies for marketing programs and campaigns including:
• Product positioning, and clinical and economic value proposition
• Messages and collateral
• Sales and physician education programs
• Product demand forecasts
• Analysis of business performance against objectives
• Formulating new approaches and strategies as needed
• Conferences/tradeshows, customer engagement priorities, and booth playbook
• Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc
• Lead market research to understand behaviors, test messaging and identify opportunities
• Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels
• Acquire and analyze feedback from key opinion leaders, current and potential customers, third-party market research and internal stakeholders
• Possess an in-depth knowledge of the coronary community trends and more specifically, the segments targeted by assigned products, including the motivators for action

Requirements:

• Bachelor's degree or equivalent experience required; MBA preferred
• Minimum 6 years of professional product management or equivalent experience, preferably in cardiovascular medtech
• Experience bringing new novel products to market
• Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends
• Ability to collaborate and work with others in a dynamic, matrix environment
• Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
• Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
• Sales force engagement experience required
• Up to 30% travel may be required (Global & U.S.)
• Analytical Thinking, Clinical Acumen, Commercialization, Marketing Strategies, Production Launch
• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Digital Strategy
• Execution Focus
• Financial Analysis
• Industry Analysis
• Operational Excellence
• Process Improvements
• Product Development Lifecycle
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility