Develop and execute SEO strategies to improve website rankings, organic traffic, and overall search visibility.
Optimize website content, metadata, and site structure following SEO best practices.
Conduct keyword research and implement on-page SEO improvements to enhance discoverability and user experience.
Support SEO initiatives across both traditional search engines and AI-powered search experiences.
Run A/B tests on website elements including titles, descriptions, CTAs, and landing pages.
Analyze testing results to improve engagement, conversions, and overall site performance.
Continuously refine SEO and content strategies based on performance insights.
Conduct competitive research to identify trends, opportunities, and content gaps.
Analyze competitor keywords, positioning, and SEO strategies to inform optimization efforts.
Identify opportunities to strengthen the company’s organic search presence.
Optimize content and website structure for AI-powered search platforms and emerging search technologies.
Leverage AI tools to support keyword research, content optimization, and search visibility improvements.
Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Monitor KPIs, traffic performance, rankings, and conversion metrics.
Provide actionable reporting and optimization recommendations to stakeholders.

2+ years of experience in SEO with a proven track record of improving rankings and driving organic traffic.
Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics.
Experience with A/B testing, competitive analysis, and SEO performance reporting.
Exposure to AI search optimization and emerging search technologies is highly preferred.
Strong understanding of SEO best practices, keyword research, on-page SEO, and technical optimization.
Familiarity with AI-driven search platforms and content optimization for LLMs and voice search.
Basic understanding of HTML, CSS, and website architecture for SEO improvements.
Strong analytical, organizational, and problem-solving skills.
Ability to manage multiple projects independently in a fast-paced environment.
Excellent written and verbal communication skills.

SEO Specialist

Key skills