Develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights.
Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions.
Help define the local product portfolio focus based on market needs and opportunities.
Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience.
Manage agencies appointed by TQG to ensure timely, high-quality campaign execution.
Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement.
Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels.
Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store.
Act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity.
Partner with Commercial Managers and other teams to align marketing with market goals.
Stay alert to competitors, trends, and new opportunities.

7+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally within a large CPG company.
Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market.
Hands-on experience in D2C environments, French retail media networks, and shopper activation.
Ability to build impactful, consistent digital consumer journeys.
Strategic and creative thinker who thrives in fast-paced, matrixed environments.
Strong cross-functional collaboration and project management skills with attention to detail.
Confident using MS Office, digital marketing tools, and performance data to guide decisions.
Fluent French and English speaker with excellent written and verbal communication skills.

Marketing Manager – ESN France

Key skills