Drive sustainable revenue growth across B2C SaaS and self-serve B2B products
Lead growth initiatives related to: Product-Led Growth (PLG), Marketing-Led Growth, Customer Acquisition, Retention & Monetization
Optimize and scale growth channels, including: Affiliate Marketing, Communities, Organic Acquisition, Product Conversion Funnels
Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics
Analyze product and business performance data to identify new growth opportunities and improve decision-making
Oversee company operations, workflows, automations, and scaling initiatives
Collaborate effectively with technical leadership and engineering teams
Support operational excellence across departments
Help build scalable systems and internal processes to support company growth
Contribute to strategic planning and execution alongside the CEO
Support hiring and team expansion initiatives as growth targets are achieved

Experience in B2C SaaS (preferred) or B2B SaaS with strong Product-Led Growth (PLG)
Experience with self-serve subscription-based products
Strong understanding of PLG environments where users sign up, test via free trials, and purchase independently
Experience scaling startups or autonomous business units
Scaled teams from approximately 10–20 to 30–40+ employees
Supported ARR growth.
Comfortable working closely with engineering and technical teams
Strong communication with technical stakeholders and customers
Hands-on, ownership-driven mindset
Comfortable in lean, fast-paced startup environments
Fluent English communication skills (C1+)
Strong leadership and operational capabilities
Ability to collaborate cross-functionally

General Manager – B2C SaaS

Key skills