The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks.
Acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies.
Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.
Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.
Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.
Conduct keyword research, competitor analysis, market research, and platform innovation scouting.

Bachelor’s degree and 3+ years of experience managing larger-scale digital advertising or retail media accounts (CPG or e-commerce experience strongly preferred).
Demonstrated hands-on expertise with Amazon (including DSP), Walmart Connect, Instacart, Kroger, or comparable retail media networks.
Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams.
Strong strategic thinker with excellent analytical skills and attention to detail — able to connect small optimizations to big business results.
Exceptional written and verbal communication skills with the ability to influence and align cross-functional partners and clients.
Thrives in a fast-paced, entrepreneurial, high-growth environment and can effectively manage multiple priorities and larger accounts.

Senior Advertising Manager – Paid Media

Key skills