Senior Advertising Manager – Paid Media

Role Overview

• The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks.
• This person acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies.
• Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.
• Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.
• Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.
• Conduct keyword research, competitor analysis, market research, and platform innovation scouting.
• Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients.

Requirements

• Bachelor’s degree and 3+ years of experience managing larger-scale digital advertising or retail media accounts (CPG or e-commerce experience strongly preferred).
• Demonstrated hands-on expertise with Amazon (including DSP), Walmart Connect, Instacart, Kroger, or comparable retail media networks.
• Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams.
• Strong strategic thinker with excellent analytical skills and attention to detail — able to connect small optimizations to big business results.
• Exceptional written and verbal communication skills with the ability to influence and align cross-functional partners and clients.
• Thrives in a fast-paced, entrepreneurial, high-growth environment and can effectively manage multiple priorities and larger accounts.

Benefits

• PTO and sick days
• 11 paid company holidays per year
• 1 floating holiday
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Bonus eligible
• Summer hours (half day Fridays from Memorial Day thru Labor Day)