Head of Marketing – Growth

Role Overview

• Build and execute overall marketing and brand growth strategy focused on reshaping the perception of Indonesian shrimp products in the global market.
• Lead the company’s social media strategy across Instagram and LinkedIn with a strong emphasis on storytelling, authority-building, and audience engagement.
• Develop bold, creative, and experimental marketing initiatives designed to increase brand awareness and industry credibility.
• Create and test new content formats, campaign ideas, and growth strategies with a high level of ownership and adaptability.
• Manage and mentor an internal creative team consisting of videographers, editors, and a content planner.
• Work closely with leadership to define brand messaging, positioning, and go-to-market communication strategies.
• Translate complex operational and seafood manufacturing processes into compelling and educational content for international audiences.
• Analyze social media, audience, and campaign performance data to continuously improve growth and engagement metrics.
• Identify strategic opportunities for partnerships, industry visibility, employer branding, and thought leadership.
• Operate with a startup mentality — moving quickly, solving problems independently, and iterating aggressively when strategies do not work.
• Willingness to travel across Southeast Asia for farm visits, content production, market initiatives, and regional business collaboration.

Requirements

• 10+ years of experience in marketing, brand growth, social media leadership, or growth-focused roles.
• Proven experience building brands, communities, or marketing functions from scratch, ideally within startups, challenger brands, DTC businesses, or fast-growth companies.
• Strong understanding of content-driven marketing, organic growth strategy, and audience psychology.
• Experience leading creative teams and overseeing content production workflows.
• Comfortable operating in fast-changing and ambiguous environments with minimal structure.
• Demonstrated ability to generate ideas independently and execute them end-to-end.
• Excellent English communication skills, both written and verbal.
• Strong strategic thinking combined with hands-on execution ability.

Benefits

• Competitive salary package based on experience and strategic capability.
• Opportunity to build and shape the marketing function of a globally operating company.
• Direct exposure to international markets and leadership stakeholders.
• High-autonomy role with substantial room for creativity, experimentation, and impact.