Head of Growth Marketing

Valant is a market-leading EHR and practice management platform built exclusively for behavioral health. As Head of Growth Marketing, you will own the pipeline engine and lead a team to drive demand generation strategies across various channels.

Responsibilities:

• Own the demand generation engine across paid acquisition, organic search, GEO/AIO, email, events, and signal-driven outbound. You set the strategy, you own the number, and you build the system that hits it
• Lead and develop a small, high-accountability team
• Own and activate a robust agent layer to extend the team’s capabilities
• Drive the ABM motion. Partner with RevOps on signal detection and outreach sequencing. The goal: intercept scaling practices before they evaluate competitors
• Architect and optimize Valant's integrated nurture infrastructure in Marketo across pre-MQL, MQL, and post-demo stages. The goal is to improve conversion rates at each stage and reduce no-response pipeline loss
• Own pipeline dollars performance against a weekly velocity target. Report on MQL volume, source mix, conversion rates, and gap-to-target
• Build and scale a GEO/AIO strategy that improves Valant's visibility in AI-powered search environments
• Run structured channel experiments using a 70/20/10 budget model (70% on proven channels, 20% on emerging bets, 10% on tests)
• Stay current on AI agent tooling, intent data platforms, and demand gen best practices
• Pipeline Velocity Hit — Consistent weekly pipeline creation attained, with clear source attribution and conversion visibility at every funnel stage
• ABM Motion Live and Producing — Clay ABM Signal Agent deployed, target account list defined by archetype, BDR alert workflow operational, and measurable pipeline sourced from key segments
• No-Response Rate Cut in Half — Integrated nurture infrastructure rebuilt in Marketo, with stage-specific sequences reducing the no-response loss rate by 50%
• GEO/AIO Live and Tracking — Valant appearing in AI-powered search results for priority behavioral health EHR queries, with a measurement framework in place to track influence on inbound volume
• Agent Layer Operational — Engine Marketing Agents activated and running. Human-in-the-loop workflows established for each
• Real-Time Reporting Infrastructure — Daily pipeline Slack digest running, Salesforce and Marketo dashboards current and actionable

Requirements:

• 8+ years in B2B SaaS demand generation with direct ownership of MQL and pipeline targets
• Currently operating at a Director+ level where you've managed small teams and contributed directly to daily work
• Proven track record in vertical SaaS or healthcare SaaS with high-velocity pipeline. You understand how SMB buyers evaluate software and how to shorten their path to yes
• Hands-on experience with AI-powered marketing tools
• Experience building ABM programs end-to-end — account selection, signal-based triggers, BDR coordination, and multi-touch nurture
• Deep fluency in Salesforce and Marketo
• Strong analytical instincts
• PE-backed or high-accountability growth environment experience. You're comfortable with clear targets, monthly performance reviews, and a leadership team that moves fast