Owning SEO roadmaps across technical, on-page content, and off-site authority
turning strategy into shipped improvements that move the needle on organic growth.
Shaping how Checkatrade shows up in AI-driven search environments
from Google AI Overviews to ChatGPT and Perplexity
building new GEO/AEO capabilities alongside the existing ones.
Running structured experiments: forming hypotheses, testing, documenting outcomes, and sharing learnings with the team rather than moving straight to the next thing.
Working closely with product and engineering to identify, prioritise, and implement technical SEO improvements
from crawl budget and Core Web Vitals to schema and indexation.
Building with AI
using agentic workflows to automate content briefs, bulk analysis, reporting, and technical triage, and raising the bar for how we use AI across SEO and Marketing.
Communicating performance clearly to senior stakeholders and cross-functional partners
translating what’s working (and what isn’t) into decisions that drive the business forward.

A solid background in SEO at scale
hands-on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema, alongside a strong grasp of on-page content strategy and search intent.
Confidence with SEO tooling day-to-day
Screaming Frog, Ahrefs or SEMrush, and Google Search Console
plus strong writing skills grounded in EEAT, Google’s Search Quality Rater Guidelines, and modern search best practices.
A working understanding of GEO/AEO and how content is surfaced in generative search environments, with curiosity (or eagerness to go deeper) in agentic AI workflows and automation.
Clear, confident communication across technical and non-technical audiences
comfortable holding your own in product and engineering conversations and presenting to senior stakeholders.

SEO Lead

Key skills