SEO Generalist – 12-Month Contract

Role Overview

• Create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.
• Provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market.
• Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts.
• Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.
• Localize key English website pages to ensure strong rankings for the canva.com/ko_kr subfolder on both Google and Naver.
• Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva’s brand and ethical standards.
• Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders.
• Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva’s quality guidelines.
• Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users.
• Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva — including across Naver surfaces.
• Stay up to date with Korean cultural, social, and digital trends to ensure content remains locally relevant.
• Collaborate with Canva's internal team, including marketers, designers, product manager, SEO Content Editor and the SEO Country Lead, to align on tone, messaging, goals, and brand standards.
• Partner with your SEO Lead to prioritize and deliver on weekly and monthly goals.

Requirements

• Native-level fluency in Korean and strong English communication skills
• Technically strong writing skills with a flair for either structured or creative style — excellent grasp of Korean linguistic nuances.
• Basic understanding of SEO principles, content, and link building best practices — including familiarity with how Naver's algorithm and ecosystem differ from Google.
• Experience with CMS platforms and comfort working with structured briefs.
• Familiarity with SEO tools (e.g., Ahrefs, Google Search Console, Naver Keyword Tool, ScreamingFrog) is a plus.
• Curious and eager to learn through hands-on experience.
• Reliable and detail-oriented with strong writing skills — high attention to detail to catch typos, grammatical lapses, and the different nuances of requested topics.
• Comfortable asking questions and seeking feedback.
• Thrives in collaborative environments and takes initiative.
• Proactive in identifying user experience improvements and sharing ideas, even as you're learning.
• Brings fresh perspectives and isn't afraid to constructively challenge existing approaches.
• Trend-sensitive — stays up to date with the latest cultural, social, and digital trends across a wide range of topics in South Korea.
• Growth Mindset: Open to mentorship and constructive feedback.
• Interested in growing strategic thinking over time.
• Enthusiastic about joining a team with global impact.
• Future-Oriented & Adaptable Mindset: Business-aware: you think about how your work connects to conversion and growth — not just rankings and traffic.
• CRO-curious: You're interested in how content and page experience influence user behaviour, and you bring that thinking into how you approach optimisation tasks.
• Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn.
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established.
• Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge.
• Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals.
• Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction.

Benefits

• Flexible, remote-friendly ways of working