Own the strategy, planning, and execution of GTM activities for new product launches, feature enhancements, and commercial initiatives.
Define segmentation, targeting, and positioning strategies aligned to market opportunities and customer value.
Partner with Product, Sales, and Marketing to build integrated GTM plans that drive adoption, pipeline creation, and customer value realization.
Act as the champion for the customer—bringing structured insight on buyer needs, behaviors, and pain points into product and GTM decision-making.
Develop and maintain customer personas, buying journeys, and use-case narratives.
Influencing product roadmaps by translating customer and market insights into requirements and opportunity assessments.
Develop compelling, value-led product narratives grounded in customer outcomes and OneOcean’s mission.

5+ years of Product Marketing, Go-To-Market, or Commercial Strategy experience (B2B SaaS or technology preferred; maritime exposure required).
Demonstrated success bringing products to market, including GTM planning, launch execution, and commercial alignment.
Strong understanding of customer research, segmentation, competitive analysis, and market insight techniques.
Exceptional storytelling and messaging skills; able to simplify complex technical concepts into clear, value-centric narratives.
Experience supporting or partnering with global commercial teams.
Strong analytical ability, using data and insight to inform strategic decisions.
Comfortable working in a fast-paced environment undergoing transformation.

Product Marketing Manager

Key skills