Manage campaign builds and optimizations
Support reporting across multiple clients
Handle billing and invoicing coordination
Contribute to new business platform preparation
Review campaign performance across assigned accounts and make optimization recommendations based on trends you’re seeing in the data
Compile keyword research for an upcoming product launch
Collaborate with a Sr. Paid Media Manager on a media plan
Compile a monthly reporting presentation outlining campaign strengths, weaknesses, and opportunities
Support new business pitches by pulling platform data and building out channel recommendations

An understanding of and willingness to self-educate on paid digital marketing channels, tactics, and strategies
Comfort in managing & executing media campaigns across several clients simultaneously
An appetite for training and development within a defined operational framework
Working knowledge of digital advertising platforms (Google Ads, Bing, Facebook, LinkedIn, demand-side platforms, Twitter, Pinterest, etc.)
Experience in analyzing and reporting on campaign progress and delivering data-driven optimization recommendations
Google Analytics and other marketing analytics platform experience
Working knowledge of Google Tag Manager (placing pixels, event tracking, conversion tracking, etc)
At least 1 year of paid digital marketing campaign management experience

Paid Media Associate

Key skills