Own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets
Lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth
Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle
Translate strategy into clear OKRs, backlogs, and roadmaps
Prioritise initiatives based on quantitative impact
Own the strategic setup and evolution of our Braze platform
Partner with Engineering, Product, and Data teams to optimise app event taxonomies
Identify and test opportunities to use AI and automation within the CRM stack
Lead, coach, and develop the CRM team through structured sprint planning
Act as a CRM ambassador across Voi
Collaborate with regional General Managers and Market Managers
Oversee CRM legal compliance

6+ years’ experience in CRM or Marketing Automation in a B2C environment
Advanced power-user of Braze or a comparable platform, with a structural understanding of CRM systems, APIs, and event-driven data flows
Strong working knowledge of SQL and experience navigating complex data structures to build advanced segmentation and targeting logic
Deep understanding of experimentation methodology (A/B testing, statistical significance, incremental lift, and guardrail metrics)
Familiarity with how AI and machine learning can be applied in CRM to improve predictive targeting and personalisation
Proven ability to translate complex technical topics into clear, concise narratives for senior, commercial, and technical stakeholders
Experience role-modelling company values and influencing at a leadership level, ideally in a fast-paced, high-growth environment

Join Europe’s #1 micromobility operator
Get “skin in the game” through our employee options programme
Enjoy unlimited free Voi rides
Dog-friendly office
Work together with inspiring, motivated, and fun colleagues towards a common goal
Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution

CRM Lead – Full-Time

Key skills