Director, HCP Marketing – Alzheimer's

Role Overview

• Partner with Eisai alliance on the development of U.S. HCP Marketing brand plans, supporting near-term strategy and execution in close collaboration with cross-functional teams
• Serve as U.S. HCP Marketing engagement strategist, designing creative campaigns, message development, and ensuring consistent messaging throughout the field and alignment within the broader organization
• Develop programs and tools for optimal sales force effectiveness
• Engage confidently with executive leadership and distill complex strategies into clear, actionable guidance for cross-functional and junior team members
• Contribute as a thought leader on cross-functional Alzheimer strategy projects which require input from and have implications for functions outside of commercial
• Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
• Conduct in-depth competitive assessments as necessary to provide insightful, actionable information regarding relevant business opportunities
• Ensure that all marketing communications support plan objectives and are an effective expenditure of resources
• Use data, analytics, and a deep understanding of the customer to define the customer strategy and impact measurement approach
• Maintain up-to-date knowledge and an accurate assessment of the competitive landscape
• Identify future market dynamics and opportunities to guide and refine the U.S. strategy
• Cultivate and maintain strong relationships with thought leaders, key customers, distributors, vendors, consultants, and professional organizations which advance Biogen’s business

Requirements

• 8-10 years of broad Commercial experience
• 5 years of Marketing experience in the pharmaceutical or biotechnology industry or equivalent
• Experience within Alzheimer preferred; experience in Neurology and/or specialty markets strongly preferred
• Experience in alliance management, HCP strategy and pull through strongly preferred
• Proven ability to communicate with impact—demonstrating executive presence with senior leaders while simplifying complex concepts for diverse audiences
• Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives
• Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a simple and understandable manner

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short
• and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation