Gather and translate deep customer and market insights into compelling, differentiated campaigns with a strong customer-first mindset.
Partner closely with Global Marketing, Product Management, Digital Marketing and Sales to develop and execute integrated marketing programs.
Develop and own the EMEA regional marketing strategy and operating plan, aligned with global priorities and regional business objectives.
Analyse marketing performance and adjust campaigns to deliver against incremental revenue goals, accelerating demand in the EMEA region.
Drive successful New Product Introductions (NPIs) across EMEA, ensuring strong launch readiness, adoption, and revenue performance, through marketing efforts, sales and channel enablement.
Collaborate with Marketing Operations to deploy multi-channel campaigns across digital, field, partner, and event channels, maximizing reach and ROI.
Enable sales teams and channel partners with effective messaging, tools, training, and campaign support to accelerate pipeline and close rates.
Monitor and analyse marketing performance, market trends, customer segments, and competitive dynamics, adjusting strategies to exceed growth targets.
Present insights, results, and recommendations to senior stakeholders and executive leadership.
Manage and optimize the regional marketing budget, ensuring efficient investment and strong return on marketing spend.
Requirements
A marketing degree or qualification is required
Life sciences knowledge is a plus
Extensive marketing experience and ability to efficiently implement marketing plans to drive revenue growth
Ability to efficiently implement sales enablement plans to drive revenue growth
Strong record working in cross-functional teams and operating within a complex organisation to achieve goals.
Consistent track record meeting bold objectives and developing strong working relationships
Knowledge, Skills, Abilities
Interaction with customers to draw insight
Marketing campaign development and execution
Digital marketing & omni-channel marketing
Impactful communication and influencing skills
Presentation skills
Analytical skills
Ideally, knowledge of life science markets, with knowledge of competitors
Ability to travel as (up to 25% travel) in EMEA and occasionally Worldwide