Define and communicate a clinically grounded strategy for ADx in Women’s Health
Own the market-shaping roadmap, prioritizing initiatives that support guideline influence, clinical adoption, and long-term growth
Drive programs across assays and platforms, including playbooks, value dossiers, educational programs, webinars, messaging frameworks, and KOL-led engagements
Collaborate with regional teams to enable and amplify marketing activities
Track, analyze, and communicate performance metrics and return on investment for clinical marketing initiatives.
Requirements
Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business
5+ years of experience in global or regional strategic marketing, clinical marketing, or product management within IVD, diagnostics, medical devices, or life sciences
Clinical or medical background strongly preferred
Proven understanding of regulated healthcare environments