Develop and implement scalable Partner demand generation programs in collaboration with the regional field marketing team to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets
Define annual joint marketing and enablement strategies, objectives and measures of success with a select group of strategic partners that increases awareness, market share, and thought leadership to drive sales growth through Partners
Define and support the execution of the “Partner-To” strategy to increase awareness, market share and enablement of Partner sellers
Build relationships with and work closely with the ANZ Field Marketing team and Regional Alliance Managers to develop go-to-market plans that create and accelerate demand with these Partners
Work with a virtual cross-functional team of Product Marketing, Sales Enablement and Field Marketing Managers to ensure overall execution against strategic objectives and priorities
Set Partner Marketing targets and contribution goals to the business. Set metrics, analyze data, and be accountable for achieving the targets
Manage MDF budget and funds to ensure Partner investments deliver pipeline and ROI
Be an internal advocate for Partners among key stakeholders
Requirements
Substantial channel marketing experience with high-technology companies working with solution providers, distribution and technology alliance Partners
Expert understanding of how to drive business and marketing with and through the Partner community, with proven track record of driving results
Experience in managing multiple Partners of varied sizes to build marketing programs appropriate for their goals
Understanding and experience of working with Partner ecosystems across Australia and New Zealand
Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives
Exceptional project management, organisational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities
Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
Excellent verbal and written communication skills, including presentation skills
Willing to travel up to 25% to be onsite with Partners to meet with Sales Leaders, Partners, and attend events (when applicable)
Bachelor’s degree in marketing, business, communications, or relevant field of study
Benefits
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections