Key skills
AnalyticsProduct ManagementCommunicationCollaborationPresentation Skills
About this role
Role Overview
- Develop and implement creative and innovative ideas to further enhance our online presence gardena.com, based on best practices and consumer insights at a global level
- Translate the global marketing strategy into concrete online marketing activities
- Conceptualize, create, implement in CMS, and measure the success of global website content that excites our target audience (focus on marketing campaigns and user engagement)
- Search / Generative Engine Optimization of website content to increase organic web traffic
- Act as UX/UI lead for gardena.com, ensuring brand compliance and coordinating UX/UI aspects for digital offerings of internal stakeholders (GARDENA apps, 3rd-party tools, etc.)
- Coordinate external creative service providers and agencies
- Serve as an interface between global and local marketing teams, product management, eCommerce, AfterSales, and other internal stakeholders
- Continuously develop and optimize the CMS in collaboration with MarTech, IT, and external partners
Requirements
- Completed degree in marketing, communications, digital media, or a comparable qualification
- Several years of professional experience in online marketing, ideally within the technical consumer goods industry
- Solid experience in CMS editing, online marketing analytics, content marketing, and SEO/GEO
- Preferably experience managing international projects
- Enjoy working in international teams and taking on new challenges
- Strong organizational skills, a creative and analytical mindset, and a passion for new media
- A convincing, responsible, and open personality with excellent communication and presentation skills
- Confident use of all MS Office programs
- Fluent English skills required.
Benefits
- Become part of a team that is passionate about its work
- Proud of its history
- Curious about the future
- Ways to grow together with you.