Develop and implement creative and innovative ideas to further enhance our online presence gardena.com, based on best practices and consumer insights at a global level
Translate the global marketing strategy into concrete online marketing activities
Conceptualize, create, implement in CMS, and measure the success of global website content that excites our target audience (focus on marketing campaigns and user engagement)
Search / Generative Engine Optimization of website content to increase organic web traffic
Act as UX/UI lead for gardena.com, ensuring brand compliance and coordinating UX/UI aspects for digital offerings of internal stakeholders (GARDENA apps, 3rd-party tools, etc.)
Coordinate external creative service providers and agencies
Serve as an interface between global and local marketing teams, product management, eCommerce, AfterSales, and other internal stakeholders
Continuously develop and optimize the CMS in collaboration with MarTech, IT, and external partners
Requirements
Completed degree in marketing, communications, digital media, or a comparable qualification
Several years of professional experience in online marketing, ideally within the technical consumer goods industry
Solid experience in CMS editing, online marketing analytics, content marketing, and SEO/GEO
Preferably experience managing international projects
Enjoy working in international teams and taking on new challenges
Strong organizational skills, a creative and analytical mindset, and a passion for new media
A convincing, responsible, and open personality with excellent communication and presentation skills
Confident use of all MS Office programs
Fluent English skills required.
Benefits
Become part of a team that is passionate about its work