Mid-level Digital Channels Analyst – Performance Focus

Role Overview

• Plan and monitor communication strategies and their impact on sales, aligned with key performance indicators (KPIs);
• Monitor e-commerce audience performance;
• Assist in scheduling the email marketing calendar;
• Identify and strategically develop market opportunities across the top of the sales funnel;
• Act as an interface with Marketing, Product Marketing, Product, and Logistics teams;
• Analyze and interpret data related to user behavior, site performance, and campaign success across channels;
• Produce reports and insights to support decision-making;
• Identify improvement opportunities based on collected data;
• Create new partnership and product sales strategies in collaboration with internal teams;
• Manage product listings and monitor inventory and competitor activity;
• Prepare briefings and follow the development and evolution of the channel;
• Define KPIs and metrics for internal and external operational processes;
• Participate in strategic decision-making with other departments;
• Seek process, strategy, and business synergies across channels;
• Contribute to strategic planning and implementation of acquisition campaigns;
• Continuously pursue channel growth and improvement.

Requirements

• Collaborative, adaptable profile able to contribute constructively in a dynamic environment;
• Degree in Marketing or a related field;
• Knowledge of web analytics tools (Google Analytics
• GA4) is a plus;
• Understanding of sales processes;
• Intermediate Excel skills;
• Experience in online retail is a plus;
• Strong verbal and written communication skills;
• Good interpersonal skills;
• Understanding of the retail market;
• Ability to develop partnerships with stakeholders;
• Analytical mindset;
• Open-minded and flexible to adapt, resize, or turnaround initiatives;
• Resilient attitude;
• Organized;
• Hands-on attitude.

Benefits

• Choose the benefits that best suit you and your dependents via a digital platform with categories such as gym, meal vouchers (VR), food vouchers (VA), pharmacy assistance, medical and dental plans, and life insurance;
• Corporate mobile phone — yes, a brand new smartphone for you;
• Unlimited voice and data plan — with Vivo's high-speed 5G network;
• Exclusive Vivo offer with special discounts on landline, broadband, TV, and apps;
• Eligible for annual bonus or profit-sharing (PPR);
• Opportunity to plan your future with a private pension plan;
• If you have children, you may receive a subsidy to assist with school, daycare, or babysitting expenses;
• Work in an environment that respects your personality, dress style, and individuality — be your authentic self. #VemdeVocê
• Work remotely up to 2 days per week. #Mobility
• Flexible working hours;
• Enjoy a day off to celebrate your birthday;
• Participate in one of the largest corporate volunteer programs to help make a difference;
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount, plus certifications and online courses;
• Propel your career through our Internal Recruitment Program, in Brazil or abroad — we operate in over 17 countries! #VivoMinhaCarreira
• Access initiatives to improve your physical, emotional, and social well-being through #VivoBemEstar — including consultations with nutritionists, psychologists, social workers, telemedicine, and more;
• All positions are open to people with disabilities and/or those who have been rehabilitated. We value diversity, differences, and individual potential. #VivoDiversidade