Manage the schedule of data extractions and the dispatch of communications requested by the area;
Analyze and develop customer base profiling studies to better understand customers, their profiles, and purchasing behavior, identifying new opportunities for audience segmentation;
Identify and recommend the most appropriate target audiences for campaigns aimed at improving results through differentiated approaches, including recommended products and offers;
Create mailings and bots for relationship, monetization, collections, and other actions;
Measure and analyze the responses and returns from company campaigns and offers;
Extract customer base data using tools for data extraction and for structuring contact cadences and dialing rules;
Validate customer base information to ensure data accuracy and integrity;
Apply statistical and strategic models to audience segmentation;
Ensure, with monitoring, the implementation of strategic applications and their use in dialers, virtual bots, and digital channels;
Prepare reports with insights and analyses of results and products;
Detect data inconsistencies and notify the responsible teams;
Validate and certify the customer database;
Prepare presentations of analyses, studies, and reports;
Support the production chain and verify actions before they are executed;
Perform other related duties.
Requirements
Bachelor's degree in Computer Science, Engineering, Information Systems, or related fields.
Advanced knowledge of Excel;
Advanced knowledge of Power BI;
Advanced proficiency in SQL;
Advanced knowledge of Business Intelligence preferred;
Advanced knowledge of contact center operations and the telecommunications and collections sectors preferred.
Tech Stack
SQL
Benefits
Childcare allowance for children up to 5 years old;
Allowance for children with special needs (no age limit);
Health and dental insurance;
Life insurance;
Transportation voucher/commuting allowance;
Meal and/or food allowance;
PPR (Profit-Sharing/Performance Bonus Program);
Wellhub (wellness platform);
Partnerships with various companies (educational institutions, language schools, and others)