Marketing Content and Event Specialist

KR Wolfe is a growing organization specializing in installation, integration, field service, and renovation solutions that bring today’s technology to life. They are seeking a Marketing Content & Event Specialist to support brand growth, strengthen industry presence, and drive lead generation across key verticals including healthcare, government, and commercial environments.

Responsibilities:

• Develop and manage a strategic content calendar aligned with KR Wolfe’s growth priorities
• Create high-impact content including:
• Case studies highlighting project success and client outcomes
• Industry-specific thought leadership (healthcare, veterinary, pharmacy, and OEM partnerships)
• Social media content for brand and executive visibility
• Website copy, email campaigns, and sales enablement materials
• Translate technical services (installation, integration, field service, construction, and healthcare renovation) into clear, compelling marketing narratives
• Partner with operations and project teams to capture real-world insights, project highlights, and success stories
• Support internal communications that reinforce KR Wolfe’s culture, growth, and strategic direction
• Ensure consistency in brand voice, messaging, and positioning across all content
• Plan and execute KR Wolfe’s presence at trade shows, conferences, and industry events (e.g., healthcare, planning, design, and construction, veterinary, pharmacy, and OEM partner events)
• Manage all logistics including booth strategy, vendor coordination, travel, materials, and on-site execution
• Develop event messaging and supporting collateral aligned with target audiences and business goals
• Partner with sales and leadership to ensure strong pre-event planning and post-event follow-up
• Coordinate campaigns to drive attendance, engagement, and lead generation before and after events
• Track and report on event performance, including lead quality, pipeline impact, and ROI
• Manage event budgets, timelines, and vendor relationships
• Collaborate closely with business development and sales teams to align marketing efforts with revenue goals
• Develop tools and materials that support lead generation and sales conversations
• Help position KR Wolfe’s divisions (Integration, Installation, Field Service, Construction, and Healthcare Renovation) clearly within the market
• Identify opportunities for co-marketing with strategic partners such as OEMs and industry organizations
• Support ongoing website updates and optimization efforts
• Assist in executing email marketing and social campaigns
• Schedule social media content across KR Wolfe’s social media platforms, monthly
• Monitor and report on content and campaign performance, using insights to improve effectiveness
• Contribute to broader marketing initiatives that enhance brand awareness and market positioning

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• 3–5 years of experience in B2B marketing, content creation, and/or event management
• Strong writing and storytelling skills, with the ability to simplify complex or technical topics
• Experience coordinating trade shows or industry events end-to-end
• Excellent project management and organizational skills
• Ability to manage multiple priorities in a fast-paced, growth-oriented environment
• Experience working cross-functionally with sales, operations, and leadership teams
• Proficiency with marketing tools (CRM, email platforms, CMS, social media)
• Experience in healthcare, veterinary, construction, or technical services industries
• Familiarity with OEM partnerships or field service-based business models
• Experience supporting multi-division or national service organizations