Lead generation and nurturing: participate in implementing prospect generation activities across various channels (LinkedIn, content, events). For example, manage and qualify leads via HubSpot, structure the conversion funnel (Lead → MQL → SQL), and optimize and monitor email sequences.
Content & marketing activation: support the production of diverse content for a B2B audience (French, occasionally English): LinkedIn posts, sales materials (presentations, brochures…), blog articles, short videos.
B2B events: contribute to organizing trade shows and professional events, manage post-event leads and coordinate vendors (printer, swag, etc.) when needed.

You are enrolled in a Master’s program (Bac +5) at a business school (Digital Marketing, Data, Communications) or equivalent and are seeking a work-study placement (alternance) starting late March/April 2026.
You are curious, proactive, and an excellent communicator; you are resourceful and able to handle day-to-day challenges.
You have a first experience in digital marketing (at least 6 months).
You are comfortable with technology tools or eager to learn: CRM (HubSpot or equivalent), design/video tools (Canva/PlayPlay or equivalent), automation/no-code tools (Make or equivalent).
You have impeccable spelling.
You have initiative and can manage multiple projects simultaneously.
You have a very good level of English as you will have oral and written conversations with international contacts.

Internship - Operational B2C Marketing

Key skills