Develop and execute comprehensive social media strategies across Ookla and our corresponding brands: Speedtest, Downdetector, Ekahau, and RootMetrics
Manage and grow our presence across LinkedIn, Twitter, Facebook, Instagram, TikTok, and other relevant platforms
Create engaging, well-researched content that resonates with our technical and consumer audiences
Collaborate with industry analysts and thought leaders to develop compelling thought leadership content
Monitor social media trends and implement innovative approaches to engage our audience
Navigate social media relationships with strategic partners while navigating complex industry dynamics
Analyze social media metrics and provide actionable insights to optimize performance
Develop and manage content calendars across all platforms
Execute and report on paid social media campaigns that drive measurable business results
Create engaging multimedia content including short-form videos for platforms like TikTok and Instagram Reels
Support as necessary additional initiatives driven by the Product Marketing team

2-3+ years experience in marketing, communications, or a related field
Bachelor’s Degree in Mass Communications or equivalent working experience
Experience managing social media channels, with demonstrated success in growing engagement and audience
Strong content creation skills across various formats (text, image, video)
Experience with video editing software (Final Cut, Adobe Premier, Capcut, Camtasia)
Excellent writing and editing skills with meticulous attention to detail
Experience managing social media content across platforms
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
Team player with strong interpersonal skills and the ability to collaborate effectively across departments
Creative thinker with the ability to generate innovative marketing ideas and strategies
Experience working in B2B marketing is not required, but a plus
Experience working in influencer or affiliate marketing is not required, but a plus
Experience in the Internet or telecommunications industry is not required, but a plus
Salesforce and Hubspot expertise is not required, but a plus
Proficiency in marketing automation tools and CRM systems not required, but a plus
Familiarity with AI technologies, particularly GPT models and their applications in content creation and social media not required, but a plus
Ability to travel for occasional trade shows and team offsite events
Successful completion of a background check

Social Media Specialist

Key skills