Lead the development and execution of full-funnel media strategies aligned with brand and business objectives
Oversee end-to-end campaign implementation across digital and offline channels, ensuring timely and high-quality delivery
Evaluate and optimize media plans through continuous performance tracking, data analysis, and post-campaign assessments
Collaborate with internal stakeholders, agencies, and partners to ensure seamless integration of media activities
Drive digital excellence across platforms including paid social, programmatic, search, e-commerce media, and emerging channels
Translate business goals into actionable media frameworks and KPIs
Monitor market trends, consumer behaviour, and competitive activity to inform strategic decisions
Manage budgets effectively, ensuring maximum ROI and efficiency
Provide clear reporting and actionable insights to senior leadership
Work closely with media channel partners and agencies to generate innovative and show stopping media solutions
Recommends Test & Learn approach within each Global Media guideline, focusing on channel diversity and quality improvements
Works closely with Media Agency teams to incorporate learnings from tests and performance results
Ensure cohesive collaboration across brand, digital, analytics, procurement, and market teams

8-10 years of experience in media planning and buying, preferably within CPG or FMCG sectors
Media Agency Experience is a must, whilst CPG Industry experience and Digital Channel Certifications are preferred
Proven experience managing multi-market or regional campaigns (MEA or similar regions)
Strong expertise in digital media channels and full-funnel marketing
Experience of working in a strategy or planning department, either client or agency side
Strong presentation skills, excellent at creating attractive decks and talking through ideas
Demonstrable experience communicating with various levels of seniority, particularly with agency partners
Demonstrated ability to oversee both strategy and hands-on implementation
Experience with campaign measurement, attribution models, and media effectiveness frameworks
Excellent analytical, organizational, and project management skills
Strong stakeholder management and communication abilities
Experience in D-commerce and retail media is a plus
Familiarity with key tools and platforms (e.g., Google Marketing Platform, Meta, programmatic DSPs, retail media networks)

MEA Media Manager

Key skills