Provide strategic marketing and business analytics support for suite of programs and projects in portfolio
Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects
Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact
Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization
Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis
Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness
Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments
Build and maintain key internal relationships with internal stakeholders to support programs’ objectives, enable accurate and timely analysis

Minimum 7 years’ experience of Business and Marketing Analytics experience in a customer centered organization
At least 3 years of people management experience (virtually would be an asset)
Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau)
Solid experience and understanding of data to inform Multi-Channel marketing strategy and tactics including email, digital and brand marketing, as well as offline channels like mail and outbound telephone
Experience managing external suppliers and consultant relationships
Experience working with charity lottery analytics is an asset
Experience with sales pipeline analytics is an asset
Experience reporting on mass media campaigns including all types of digital (paid, social, etc.) and traditional media channels

Senior Manager, Constituent and Marketing Analytics

Key skills