Lead UX strategy across client engagements, from discovery through to delivery
Translate business objectives and campaign goals into clear, user-centered experience strategies
Facilitate workshops (e.g. discovery, journey mapping, IA definition)
Act as a trusted advisor to clients, confidently presenting and defending UX decisions
Define site structures, navigation systems, and content hierarchies
Create sitemaps, user flows, and scalable IA frameworks
Ensure experiences are intuitive, accessible, and aligned to user and business needs
Produce low
to mid-fidelity wireframes that define layout, structure, and interaction patterns
Focus on user journeys, content prioritization, and functional requirements
Plan and conduct usability testing (moderated and unmoderated)
Develop test plans, scripts, and reporting outputs
Translate insights into actionable improvements and optimizations
Partner closely with UX/UI designers to ensure smooth handoff and execution
Work cross-functionally with strategy, creative, and development teams
Maintain UX integrity throughout the project lifecycle
Define and evolve the agency’s UX methodologies, tools, and best practices
Identify opportunities to embed UX earlier in the client lifecycle
Contribute to new business pitches and thought leadership
Support hiring, mentoring, and growing a UX team over time

Strong experience in UX strategy, information architecture, or UX research within an agency or consultancy
Proven ability to lead UX on complex, client-facing projects
Deep understanding of usability principles and user-centred design
Experience creating sitemaps, user flows, and wireframes
Hands-on experience conducting user testing and synthesising insights
Excellent communication and stakeholder management skills
Proficiency in tools such as Figma, Miro, Axure, or similar

Senior UX Strategist

Key skills