Own the funnel end-to-end — signup → activation → trial → paid → retained. Set the model, run the experiments
Own trial-to-paid conversion — design the trial experience, the upgrade moment, and the pricing copy that turns active trials into paying hosts
Run the full lifecycle program — onboarding sequence, in-product messaging, winback for paused trials, expansion for hosts adding properties
Sharpen positioning as the product evolves — Hosto is creating a new category. Your job is to find the words that get hosts to nod, that make the value obvious in five seconds, that hold up against a dozen lookalikes
Own the landing page and message-to-market fit — the LP is the conversion engine. Test headlines, proof points, social proof, layout
Build the activation moment — design the moment a new host first feels Hosto earn its keep

6+ years of product marketing, with at least 2 owning self-serve B2C or low-ACV B2B SaaS funnels
You've moved an activation or trial-conversion metric — and can show the before-and-after on a real funnel
Lifecycle marketing in your bones — you've owned an onboarding sequence, a winback program, an in-product messaging framework.
You know which tool, which trigger, which line moved which number
Founder-grade copy chops — you write the LP, the email, the in-app message yourself
Quantitative — funnel models, cohort analysis, segment-level retention
Native or near-native English — every word ships to a US-based solo Airbnb host

Fully remote workplace — work from anywhere with premium tooling and a software stipend
Competitive salary + milestone-tied bonuses — base plus upside tied to the lifecycle and growth metrics you'll own
Meaningful equity stake — first PMM in the company, owning the funnel that compounds the rest of the business
Full ownership of the funnel — no committee, no review layer. The LP, the emails, the in-app messages are yours to ship

Lead Product Marketing Manager, Growth & Lifecycle

Key skills