Content Writer

Role Overview

• Work with content and digital teams to develop and deliver data-driven content with the audience at the centre.
• Researching, writing, editing and optimizing new website content, as assigned using AI across the content creation process, understanding its limitations and adhering to AI guidelines.
• Preparing content for publication, including image research and optimization to improve searchability and readability.
• Working with the digital experience specialist to identify SEO opportunities, when editing and rewriting content, to ensure discoverability.
• Researching interesting topics and opportunities that increase web traffic and engagement.
• Performing competitor content analysis.
• Reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments.
• Working with the content and digital teams to develop creative solutions to content needs.
• Contributing ideas and developing prototypes in collaboration with internal stakeholders.
• Managing monthly newsletter execution under the direction of the senior editor, content, writing content and managing workflow.
• Maintain content updates and processes.
• Reviewing and updating content as assigned.
• Maintaining back-end systems — including writing and updating copydecks — for orderly site maintenance and content tracking.
• Supporting content team in developing and improving workflow and related processes to maximize efficiency and facilitate collaboration.
• Quality assurance testing of various digital properties (e.g. website, email newsletter).
• Provide excellent client services.
• Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.
• Managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required prioritizing appropriately.

Requirements

• 2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset)
• strong writing skills (i.e. blogs and articles)
• knowledge of digital media, including SEO and user journeys
• comfortable using AI while recognizing its limitations
• understanding of audience mind-set
• aptitude for client service
• demonstrated ability to meet deadlines
• highly organized and attentive to details
• self-starter ability to maintain productivity and pivot effectively
• knowledge of French would be an asset

Benefits

• generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1
• competitive health, medical, dental and vision benefits
• life insurance
• disability benefits
• employee assistance program (EAP)
• defined contribution pension plan with employer matching
• flexible hybrid working model
• reimbursement for mobile phones and home office setup
• opportunities for professional development