Director of Sales Performance – Central Region

Role Overview

• Seller Coaching & Development:
• Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews.
• Build individualized development plans for sellers.
• Reinforce best practices for both short-cycle and long-cycle project selling.
• Strategic Growth Enablement:
• Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
• Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
• Ensure visibility, communication, and field adoption of assigned commercial priorities.
• Sales Process & System Execution:
• Ensure consistent use of the UFT Standard Sales Process across all Central rep firms.
• Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.
• Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.
• Onboarding & Ramp Time Improvement:
• Lead the regional onboarding process for all new sellers.
• Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics.
• Track onboarding milestones and continuously improve ramp-time effectiveness.
• Market Coverage & Field Insights:
• Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.
• Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making.
• Share field insights with senior leadership regarding risks, opportunities, and emerging needs.
• Culture & Leadership:
• Build strong, trust-based relationships with sellers and managers across the Central Region.
• Promote a culture of accountability, collaboration, and continuous improvement.
• Influence without authority across a multi-company structure.

Requirements

• 7+ years of sales experience in water/wastewater, industrial equipment, or technical/engineering sales.
• Demonstrated success coaching or leading sales professionals.
• Strong understanding of municipal/industrial procurement and long-cycle project sales.
• Excellent communication, facilitation, and interpersonal skills.
• Ability to travel regionally 50–70%.

Tech Stack

• ERP

Benefits

• UFT is an Equal Opportunity Employer
• race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.