Demand Generation Marketing Manager

Role Overview

• own new logo acquisition strategy across priority segments
• develop and execute acquisition plays targeting priority segments
• operate the public website as a measurable conversion system
• manage and optimize paid media investment
• translate positioning into performance
• own all top-of-funnel capture infrastructure
• build and run a structured experimentation roadmap
• analyze full-funnel performance
• partner with Sales to improve handoff quality

Requirements

• Bachelor’s degree required
• 5–8+ years in growth marketing, performance marketing, or demand generation
• experience owning digital acquisition in a B2B SaaS environment preferred
• proven track record of owning and hitting pipeline or revenue contribution targets directly
• experience designing and running a structured CRO or A/B testing program end-to-end
• demonstrated ability to own a marketing function autonomously

Benefits

• competitive health plans
• paid time-off
• company paid holidays
• 401K retirement program with a Company elected match
• other company sponsored programs