You'll own Coverflex's growth engine in Germany — building the acquisition machine that turns paid, outbound, and lifecycle channels into a consistent, scalable source of qualified pipeline.
Your job is to figure out what works, double down on it, and build a repeatable model that generates SQLs month after month — while keeping a close eye on funnel efficiency and ROI.
You’ll know you’re successful when, after 90 days, you’ve: Audited the current acquisition channels and defined a clear 3-to-6-month lead generation plan.
Launched at least one net-new channel or initiative with measurable early results.
Built a strong working rhythm with the local BDR and Sales teams.
Established your performance reporting baseline and are tracking against it weekly.

5+ years in performance marketing, growth, or demand generation roles.
Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI.
Hands-on experience with lifecycle marketing and outbound growth programs.
Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar).
Strong grasp of B2B growth dynamics — you understand the full funnel from lead to closed-won.
Ownership mindset: you define the strategy, execute the plan, and own the numbers.
Always looking for first-mover advantages — new channels, tactics, hacks, experiments.
Fluent in German and English.

Health Insurance plans, with the option to add family members and update conditions (*depending on country).
25 day paid vacation days + 3 caring days per year to work on side projects that support causes with a positive impact on our society.
2 additional paid weeks on top of the legal maximum Parental Leave.
Your birthday + kids’ birthday off.
A MacBook and a €500 onboarding budget to help you set up an effective workstation during your first months.
A €2,000 yearly budget to invest in your professional development, work tools, equipment, and remote work enablement.
Competitive and flexible compensation, including our own Coverflex card and stock options to really own our success.

Growth Marketing Manager

Key skills