About this role

Build and develop the regional market for AWP / MEWP solutions
Active acquisition of new customers and strategic development of key accounts
Manage customers from the following sectors: Rental companies, Construction companies, Industrial end customers
Develop and maintain long-term customer relationships
Negotiate pricing, contracts, and commercial terms
Close collaboration with after-sales and service teams
Represent the company at trade fairs and industry events
Regular customer visits within your assigned territory

Minimum 5 years of experience in technical B2B field sales
Proven success in Key Account Management
Experience in AWP / MEWP (aerial work platforms) or comparable access technology
Experience in an OEM (manufacturer) environment
Proven sales performance (≥ €1M annual revenue responsibility)
Strong network within the German market (rental, construction, industrial sectors)
Very good German language skills (C1 level)
Good English communication skills for international collaboration
Independent, structured, and results-driven working style
High willingness to travel within Germany

Sales Manager – AWP / MEWP

Key skills