Senior Director, Marketing – Strategic Partnerships

Role Overview

• Guide the strategic vision and direction of marketing initiatives
• Develop and execute go to market strategies that support the growth goals of DEWALT
• Ensure strategies are grounded in user value creation and market needs
• Prioritize cross-product and cross-functional marketing initiatives for maximum impact
• Consult with product and business leaders on key marketing initiatives
• Collaborate with cross-functional leaders for marketing effectiveness
• Prepare and deliver strategic marketing plans and regular updates to SBD leadership
• Manage go-to-market team responsible for content, campaigns and events
• Lead quarterly planning sessions to align team objectives with annual goals
• Track and report on key performance indicators
• Oversee planning and execution of trade shows and events
• Plan and maintain budget and track spending against that budget
• Identify and cultivate strategic partnerships that advance marketing and business objectives

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience working with technology solutions supporting the construction industry required
• Excellent communication, relationship-building, and leadership abilities
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Experience in software product management and customer-facing commercialization highly preferred

Benefits

• Medical, dental, life, vision, disability, 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs