HCP Marketing Manager

Role Overview

• You will drive increased awareness, preference, and recommendation of Dexcom CGM among healthcare professionals across Canada.
• You will accelerate HCP adoption—particularly within T2 IIT and T2 Basal segments—through impactful omnichannel programs and strong sales enablement.
• You will elevate HCP familiarity and engagement by optimizing conference strategies, educational content, and digital touchpoints.
• You will deliver measurable growth in new patient starts directly tied to HCP marketing and field activities.
• You will equip field teams with best-in-class tools and resources that enable meaningful clinic-level impact.
• You will ensure consistent, compliant, and evidence-based messaging across all HCP interactions and channels.

Requirements

• Typically requires a Bachelor’s degree and a minimum of 8 – 12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience.
• Thinks strategically, translating market insights, HCP behavior, and performance data into clear value propositions, messaging platforms, and high-impact marketing programs.
• Proven experience developing and executing HCP marketing strategies that align national objectives with global brand direction, including support for product launches.
• Brings deep omnichannel expertise, designing integrated HCP engagement across field, digital, paid media, webinars, conferences, peer-to-peer, and non-personal promotion (NPP) channels.
• Demonstrated success leading NPP initiatives, including HCP social media (paid/organic where compliant), websites, landing pages, email campaigns, webinars, and virtual education programs.
• Strong ability to extend sales reach and influence HCPs through scalable digital engagement, reducing reliance on in-person access.
• Experienced in paid media strategy and agency management, optimizing targeting, engagement, efficiency, and ROI across channels.

Benefits

• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.